Steve Madden’s Times Square Flagship Gets New Look
Steve Madden’s Times Square flagship in New York City is getting a new look.
Located at 3 Times Square, the 2,700-sq.-ft. store was renovated by NYC-based design firm Ringo Studios to give the space a “clubhouse-like ambiance” and feature’s the brand’s full range of footwear and accessories.
According to Ringo Studio, the reimagined design is anchored by warm oak on the walls that is punctuated by peek-through openings, merchandising displays and seating nooks aimed at establishing “intimate shopping zones.”
Large display tables are featured every corner of the store, contrasting the warm wood tones with heavy black marble and travertine, the company said. Toward the back, an intimate lounge features a double-sided seating plinth resting heavily atop a “rug” of glossy white penny tiles with rough edges.
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What’s more, linear lighting bars suspended from the 18-foot ceilings cut across the curving walls, introducing a layered visual texture that plays with expectations. Ten-foot-wide display niches along the store’s perimeter are coated in a baby blue, creating a bold backdrop for shoe silhouettes displayed on adjustable chrome shelves. Plus, crisp lemony accents intermingle with high-gloss buttery yellow, infusing the space with a playful whimsy reminiscent of the energy captured in the brand’s iconic “big head” ads from the early 2000s.
“This project marks an exciting milestone for Ringo Studio as our first major collaboration with an iconic fashion brand,” Madelynn Ringo, founder and creative director of Ringo Studio, said in a statement. “Steve Madden is synonymous with New York City’s energy and creativity, and we were challenged to reimagine the brand’s retail identity while honoring its rich history. Through our refined creative process, which prioritizes immersive storytelling, we crafted a sculptural environment that enhances the shopping experience, celebrates the bold spirit of the brand, and creates a space where people can gather, pause, and enjoy the pulse of the city.”
The news comes just days after Steve Madden snapped up Kurt Geiger for 289 million pounds in cash, or $360 million at current exchange.
