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PUMA shoes undoubtedly dominated the hottest sneaker trends of 2023, but they’ve always been on the radars of the most devoted sneakerheads and performance athletes — for nearly a century, in fact. From record-breaking running shoes, NBA-worn basketball shoes, and high-style footwear sported by off-duty top models, the best PUMA shoes continue to champion the shoe market in innovation, comfort, and timeless aesthetics.
While the German brand has always been at the forefront of sportswear, its soccer shoe selection particularly saw a spike in the fashion scene, as “Blokecore” and retro sneaker styles reigned supreme in 2023. Whether it was Emily Ratajkowski slipping on her sleek PUMA Palermos on a regular basis, or it was Rihanna’s internet-breaking reissue of her iconic PUMA X Fenty line, with the Avanti L and Creeper Phatty sneakers, it’s safe to say that PUMA leather and suede is in, in a big way. PUMA’s lifestyle sneakers not only serve as supremely versatile footwear, which play well with all kinds of stylings from casual athleisure to fashionable workwear, they also reliably keep you light on your feet, thanks to the brand’s extensive mastering of performance-level construction and comfort.
Whether you’re shopping for the best PUMA running shoes to replace tired kicks in the new year, or upgrading your go-to basketball shoe, you can count on PUMA’s unparalleled sneaker technology to carry you beyond your personal record. You’ll discover PUMA NITROFOAM cushioning technology spotlighted in nearly every performance option in our top list, like the best-selling PUMA Deviate NITRO 2 Running Shoes or the shiny-new PUMA x LAMELO BALL MB.01 Golden Child Men’s Basketball Shoes, as it provides a lightweight-yet-powerful level of nitrogen-infused energy response that supports your stride and allows you to fly high, whether you’re shooting for net or the finish line.
PUMA’s specialty stability features, like molded collars, heel counters and clips, engineered carbon PWRPLATE platforms, and PUMAGRIP rubber traction, are evidence of decades-long innovation sported by the best athletes of all time, making these sneakers exemplary for any level of performance.
Other PUMA-exclusive architecture, like premium leather and suede, classic gum rubber, and stylish colorways give each shoe a larger-than-luxe feel, with durable construction and sleek design that’ll hold up no matter where your day takes you.
Below, our editors have curated the best of the best from PUMA, whether you’re a streetstyle trendsetter or star athlete in your own right.
PUMA’s game-changing history begins with humble family roots. Brothers Rudolf and Adolf Dassler founded the brand as “Gebrüder Dassler Schuhfabrik,” which translates to “Dassler Brothers Shoe Factory,” in their parents’ home in 1919. The company was created on the heels of their father, Christoph Dassler, who worked at a shoe factory in the early 1900s. Rudolf spent time working beside his father during that time, and later served as a salesman in the leather trading business after returning from World War I. In 1924, him and Adolf came together to expand their vision to a dedicated facility in Herzogenaurach, Germany, and created the first sports shoe manufacturing business of its time.
In just a few years, their specialty “Gebrüder Dassler” shoe spikes were worn on the most prominent German athletes, which first took the world stage at the 1928 Summer Olympic Games in Amsterdam. In 1936, the brothers famously packed a suitcase of footwear and drove to Bavaria, Germany to convince champion sprinter and long-jumper Jesse Owen to wear them at Berlin’s Summer Olympics that year. He accepted, marking the first-ever shoe sponsorship for an African American, and the shoes equipped him to win gold four times over at the track and field event.
The brand soon became globally renowned as a leading performance footwear provider and appeared on the feet of several following Olympic champions in the years leading up to World War II. After the war, the brothers went their separate ways, and Rudolf took reigns of the company in 1948. (Adolf went on to create his own shoe company.) Rudolf renamed his venture “Rudolf Dassler Shoe Factory,” before officially cementing the name as PUMA in the same year.
The latter half of the century saw great expansion in PUMA’s athletic offerings for both pros and the everyday sports star. In the ’50s, the brand touched down on the football field with the first screw-in stud shoes, as seen in the historic Atom and Super Atom football shoes, broke Olympic records in running, and developed its signature and stabilizing FORMSTRIP feature. By the end of the ’60s, PUMA’s official “No. 1 Logo” was stamped across its footwear and new pro sportswear. PUMA hit hardwood in the ’70s with the PUMA Clyde basketball shoes, which were made custom for champion New York Knicks’ point guard Walt Frazier, and record-maker Guillermo Vilas brought the brand to tennis fame.
PUMA went on to revolutionize sneaker tech, from essential “Running System” (RS) running shoe cushioning, the first-ever computer shoe (“RS-Computer”), and laceless sports shoes. At the turn of the century, the brand explored lifestyle shoes (with the help of Jil Sander), designed fireproof shoes for Formula 1 drivers, and ventured into golf shoes and gear. As the 2010’s rolled on, PUMA collaborated with pop culture icons to the likes of Rihanna, and continued to innovate champion-level technology for pro athletes and shoe lovers alike.
For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items. Learn more about us here.
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content on the best-rated footwear, TikTok style trends, and more. Olivia received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. Olivia spent 2023 writing about the hottest sneaker trends worn by street style stars and top athletes, including trending soccer shoes, to the likes of PUMA Palermo’s, and the best retro-inspired lifestyle shoes.
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